Wix and Shopify: Understanding their Features

Shopify vs Wix for eCommerce

It is crucial to choose a reliable and scalable eCommerce platform in order to get started selling online. There are many platforms available, so it can be difficult to research all of them. This blog will discuss what you can expect from building an eCommerce shop with Shopify and Wix.

Wix: Cloud-Based Development Platform

Wix was founded in 2006 in Israel and is a cloud-based website builder platform. It offers premium and built-in features that merchants can use to create professional eCommerce websites. Wix offers a comprehensive suite of tools that can be used to create websites, optimize SEO, and increase brand awareness. This is why it’s a favorite tool for smaller eCommerce businesses.

Wix: Ascend

Ascend from Wix helps merchants connect with customers at every stage of the buyer’s journey. Wix’s SEO tools make it easy to attract visitors, increase brand awareness through Facebook and Instagram posts, and you can upgrade to the pro marketing tools to gain detailed insights about your customers.

Wix Stores

Wix Stores allows you to create a professional website, and even build custom product pages. Optimize checkout with previews of products, express checkout, shipping and tax estimates. Accept credit cards from customers with trusted payment providers like Stripe, Wix and more.

Wix Logo Maker

The Wix Logo Maker allows you to create a brand logo free of cost. The tool provides pre-sized formats and SVG files so that merchants can use their logo on their websites, social media platforms, and other places. The Business Name Generator is a tool that helps new businesses to find a unique name for themselves based on their logo. This is great news for small businesses and those who are just starting out.

Wix Video Maker

The Wix video maker allows brands to create videos for marketing purposes, product demos, and social media awareness. It’s simple to upload a video to YouTube, Facebook, Instagram, and other places on your website once it has been created.

Wix Blog

Bloggers can blog on Wix in two ways. The first is to use Wix’s Artificial Design Intelligence tool (ADI), which is the fastest and most efficient way to create a new blog. Although the ADI tool does not allow for much control over your blog’s design and layout, there are two ways to create a blog. The first is to choose a Wix blog template and customize it in the Editor.

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Velo by Wix

Velo is a web development platform for merchants that allows them to create, manage, and launch websites, apps, and APIs. Velo’s development tools make it much easier for merchants to get their sites up and running faster.

Shopify is a SaaS eCommerce Platform

Shopify, a subscription-based eCommerce platform, allows merchants of any size to create and design websites. Shopify was founded in 2004 in Ottawa, Canada. It has since expanded to serve customers in 175 countries.

Groove Commerce is a Shopify Plus Design & Development Agency and advocates Shopify Plus for Enterprise and mid-market merchants. We encourage you to read this review of Shopify features from a developer perspective in order to learn more about building a website on the SaaS eCommerce platform.

Shopify Collections

Our development team is often asked by clients to provide product organization on their website’s front-end. Shopify Collections offers this solution.

Shopify collections allows merchants to group their products into “collections”, so shoppers and visitors can quickly find the products they are looking for based on their categories. After collections have been created, they are displayed on their own pages with photos of each product.

CMS Product & Inventory Management

Shopify’s CMS allows you to organize products into collections and gives you all the tools necessary to run an eCommerce shop. Shopify allows merchants to easily track inventory and give accurate information to customers.

Shopify Blog

SEO marketing strategies should include organic content. Shopify merchants without a blog should consider this option. Shopify blogging is easy. Shopify stores come with a blog built in, so merchants can create content that drives traffic.

Shopify Integrations

Shopify requires integrations to work. Shopify offers both premium and free apps. Shopify’s API is robust and allows you to create custom front-end websites or integrate with other platforms.

Shopify Payment Gateways

Selecting a Shopify payment gateway allows customers to make transactions. Shopify provides a range of payment processors, including Stripe, Square, PayPal and Stripe. Payment is the last touchpoint in the purchase process. Merchants have the option to choose from hosted, self-hosted, or non-hosted payment options.

Shopify Reporting

Shopify’s detailed reporting makes it easy for merchants to track eCommerce metrics like conversion rate, average order value and repeat customers rate. You can track sales to see how your brand compares against industry benchmarks. Additionally, you might consider advanced tools for creating wish lists and reviews (at an additional charge). Customer analytics is not the only thing that matters. You can view financial reports, such as payment and pending transaction data.

Conclusion

Overall, we think Wix is a good platform for small businesses. Shopify Plus, on the other hand, is great for enterprise eCommerce merchants and mid-market businesses. We recommend this article on BigCommerce and Shopify if you are still unsure after reading this Wix Vs Shopify blog. These two platforms are excellent options for growing your brand.

source https://www.groovecommerce.com/ecommerce-blog/wix-vs-shopify/

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