What is an eCommerce CMS?
eCommerce CMS (or Content Management System) is software that gives eCommerce website owners control over their website, even if they have no technical knowledge. It means that website owners don’t need to hire expensive web developers for any website changes. Website owners can create, edit, and publish content to their websites. This makes it simple to modify the look of their online shop.
An eCommerce CMS can make many changes to a website. These include inserting or deleting whole sections, adding new products, swapping product photography, and adding pop-ups. This blog will discuss the different types of content management systems as well as some features you should be aware of before purchasing CMS software.
SaaS vs Open Source CMS Platforms
SaaS, or Software-as-a-Service, refers to a cloud-based CMS that website owners use to host their eCommerce stores. SaaS does not require a separate server. Merchants only pay for a subscription. SaaS can be a great choice for businesses that are growing quickly, as subscription plans scale with merchants’ shops. SaaS offers real customer support and eliminates merchants’ need to maintain the software. This means that you don’t need to install it, manage updates, or download any software. BigCommerce is the industry leader and Shopify is the best for Enterprise eCommerce businesses.
Open source eCommerce CMSs are the antithesis of SaaS. Store administrators and website owners are responsible for maintaining the software. Merchants who use an open-source eCommerce platform need to set it up, make any updates, and decide how they will host and maintain their eCommerce store. WooCommerce , Magento and WooCommerce are two examples of open-source software.
Merchants are in complete control of their websites’ functionality. However, we recommend that only enterprise merchants who have a team of developers or designers use an open-source CMS.
Essential eCommerce CMS Features
1. SEO Optimization
We strongly recommend against using any eCommerce CMS that doesn’t have SEO optimization capabilities. It doesn’t make sense to have a beautiful website if it isn’t easy for people to find. eCommerce SEO plays a vital role in driving website traffic, brand awareness, and conversions.
This is not a problem even if you don’t have extensive SEO knowledge. A quality CMS assists merchants in implementing best eCommerce SEO practices. Trusted CMS can optimize page URLs, page titles and meta descriptions for SEO. A CMS that allows you to add or remove subfolders and reminds you of keywords should be chosen. Keyword placement is crucial when it comes to page titles or meta descriptions. The CMS platform you use should allow you to create page titles and meta description elements, or generate them automatically for you so they can be optimized for search engines.
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2. UX Design
You now know what you should look for in a CMS to help your customers find your website. It is important that your site is optimized so users can enjoy browsing the site and making purchases. An eCommerce CMS does not require any coding skills. CMS platforms allow merchants to create, edit and manage websites. Customer experience design has been at the forefront in customer experience optimization. We recommend investing in a CMS with basic but necessary eCommerce design functionality, such as flexible design and easy integrations.
Merchants want customers to have a seamless online shopping experience. This is why flexible design is so important to drive conversions. They’ll leave your website if they find it difficult to navigate, or if they are asked to create an account instead of being able to checkout as a guest. Big name CMS platforms offer more advanced features like product recommendations. For creating a personal customer experience, product recommendations are a great tool.
3. Marketing & Sales
It doesn’t matter if your visitors had a great browsing experience, purchased from your site, or left because of poor user experience. There is always room for improvement. Marketing and sales are key to this. Merchants can attract, retain and engage customers with their marketing strategies and sales tactics.
Make sure you choose an eCommerce CMS with built-in sales and marketing functions such as customer support, email automation, and blogging. An eCommerce blog is a crucial piece in generating brand awareness and attracting new customers. Email marketing automation delivers serious results for sales and marketing teams, converting prospects into leads or leads into customers. Live chat, which is a dedicated customer service function, solves customers’ problems and keeps them coming back.
4. Testing, Reporting and Analytics
A CRM that aids eCommerce merchants in making data driven decisions is an asset. Your brand will grow if you optimize your marketing and sales strategies using historical data about your company, industry trends and competition. This is possible with A/B testing and integration with analytics platforms. CRM software makes it easy. Merchants can use A/B testing to determine the best website design and content elements for their visitors. Integrating with analytical platforms like Google Analytics allows them to evaluate performance and analyze data.
These four eCommerce CMS features are essential for growing your business, and driving conversions. Contact our team to find the right CMS software for you. We are happy to discuss your needs and offer solutions.