Website Migration from Magento 1 to BigCommerce: Strobels Supply

There are many reasons to replatform if you’re thinking about a website migration. Businesses can grow by switching to an eCommerce platform that better aligns with their company goals. We’ll be sharing with you a glimpse into how Groove Commerce helped a client move from Magento 1 to BigCommerce.

Website Migration: Strobels Supply & BigCommerce

Strobels Supply was established in 1940 as a family-owned business that specialized in railcar industrial distribution. The company started to expand their distribution channels via an eCommerce website a decade ago. They began producing products later and were able to represent Axalta (formerly DuPont), paints for many years.

Strobels has grown fivefold under new ownership and management. They serve railcar companies in the United States and Canada, and have grown to include all aspects of the industry such as airports and telecommunications.

The Problem

Although Magento discontinued support for Magento 1, the company’s eCommerce store was hosted on Magento 1. Strobels Supply saw this opportunity to migrate their website and decided to test BigCommerce and Magento 2. The Groove Commerce team was able to step in and help.

To help customers better choose the right platform for them, our team described the benefits and features of BigCommerce vs Magento2. BigCommerce is a low-tech platform that reduces technical debt, removes server costs, requires little technical knowledge after launch and provides the functionality and features to manage their entire eCommerce store.

Magento costs 75% more than BigCommerce, which means that businesses are subject to technical debt and ongoing maintenance fees. It can be challenging for companies to make changes to their Magento website after launch without the assistance of a developer. Magento does not have the same unique features as BigCommerce.

Related Articles:   What is a wholesale business?

Strobels Supply saw an opportunity to migrate their website and decided to take the proactive route. They transitioned from Magento 1 to BigCommerce.

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The Solution

To help Strobels Supply create an intuitive and scalable shopping experience, we converted their online store from Magento into BigCommerce. The BigCommerce platform was left to run itself, as the client’s website wasn’t particularly complex. However, we were able to understand some of the details that needed to be done.

Strobels Supply sells bulk products and has tons of products in their catalogue, so bulk imports were an essential part of this website migration. They were able to import their entire product catalogue using the search function. If products needed to be updated, our team made sure they could do so in BigCommerce’s back-end.

This is how the Strobels Supply website looks now on BigCommerce.




Their website was launched on January 19, 2021. We are excited to see how it performs over time. If you are interested in a website migration but don’t know what platform would be best for your company’s needs, please contact us using the form below. We will help you assess all options to find the best one.


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